Downtown Store

Thank You for visiting our Downtown Store located in the heart of Downtown Milwaukee, Wisconsin. Our building is located on the east side of the Milwaukee River which allows (aside from the beautiful view) great paddling opportunities.

In the spring and summer months, canoe and kayak rentals are available. Use our dock and launch your rental boat on the Milwaukee River or take it "to-go" and paddle your favorite lake. Daily and weekly rates are available. If you're in the market for a canoe or kayak, the Milwaukee River comes in handy for test paddling.

Laacke & Joys - Downtown Milwaukee

1433 N. Water Street | Milwaukee, WI 53202

(414) 271-7878

General Store Hours:

Sunday, 12-5
Monday, Thursday, Friday, 10-8
Tuesday, Wednesday 10-6
Saturday, 10-5

In the winter months, our first floor is dedicated to quality clothing, outerwear, skis, snowboards and all of the essential accessories to keep you warm, dry and comfortable!

We have the largest selection of The North Face - both outerwear and clothing along with other top brands including Patagonia, Mountain Hardwear, Columbia, Obermeyer, Billabong, Ride and more.

The second floor of our Downtown Store is dedicated to camping and paddlesports.

Wherever your adventures take you, we're here to help make it more comfortable and enjoyable. With the largest selection of camping gear in Southeastern Wisconsin, you're sure to find the tent, pack, sleeping bag, luggage and camping accessories to fit your lifestyle.

Some of our top brands include Osprey, Mountain Hardwear, The North Face, Timbuktu, Sigg, Mountainsmith and more.

We look forward to your visit and are here to answer any questions and provide suggestions.